History

Three Australian brothers: Stephen, Peter and Matt Hill, emerged out of Melbourne’s underground skateboard scene of the late 1970s with a passion for skateboarding that they channelled into the founding of a skateboard equipment importing business, Hardcore Enterprises. Their young company promoted skateboarding throughout Australia; initially with local demonstrations and then a series of national super skateboard tours during the 1980s. Hardcore created both a new market and helped grow the Australian boardsports industry.

From their involvement with licensing and distribution during the streetwear fashion explosion of the 1990s and the rise of surf-influenced apparel, the Hills soon developed their own diversified proprietary labels including the skate footwear brand, Globe shoes. With domestic success and the subsequent expansion of Globe into North America and Europe, the company publicly listed on the Australian Securities Exchange in 2001 as Globe International.

The acquisition of the dominant American skateboard company, Dwindle Distribution along with its manufacturing base, in 2002, further expanded Globe International’s brand stable across all sectors, including skate hardware, footwear and apparel. This allowed the company not only to invest in improved product design and technology, but to survive the subsequent economic downturns of the late 2000s. The company continues to thrive with multi-branded high end designed and manufactured products, and is still licencing and creating new proprietary brands, such as the FXD workwear label.

After 30 years of commitment, tracing back to the original enthusiasm of the company’s founders and earliest staff, Globe International remains connected to its core markets.

Mid 1970's

When we were kids

Having first stepped on skateboards in 1972, Stephen and Peter Hill learnt to skate around their neighbourhood, made their own ramps and to took train trips around Melbourne searching for new concrete to skate.

1978

Watch ‘em fly

The Sparx skateboard team was formed by Stephen and Peter with their friends, running demos around Melbourne shopping centres and appearing in local print and TV media.

1979

Skate City

One of Melbourne’s earliest indoor ramps, Skate City Collingwood opens with Stephen and Peter’s active encouragement and design assistance.

1984

Gym boots

The Hill brothers begin running stalls at the Camberwell Market, selling sheepskins, customised gym boots and skateboard components.

1985

Noise Nuisances

Along with their friends, the Hills construct the largest backyard skate ramp to date at Parkhill Road, Kew and then orchestrate significant media attention to try and save it when their neighbours and the local council object to its ‘noisy’ presence.

Business begins, Napier Street

The Hills create their first formal business entity, Universal Skateboard Importers, located on Napier Street, Fitzroy, with initial skateboard hardware imports from the US and Asia. By the end of the year they had gained the Australian distribution for the American skate brand, Variflex.

1986

Hardcore, Kerr Street

Renaming their growing company Hardcore Enterprises, the Hills move the business around the corner to a larger warehouse space in Kerr Street, Fitzroy. Stephen, Peter, Matt and friends put on Variflex skate demos at fairs and shopping centres, travelling all around Victoria.

City Square

Hardcore puts on the first of its Melbourne City Square events, the Variflex/Surf Dive ‘n Ski Demo.

Moomba

Along the banks of the Yarra River, the Hills create the one of first major skate competitions in Australia, the Twisties/Variflex Ramp Jam at Melbourne’s annual Moomba festival.

Blast!

Peter and Stephen write Blast! The skateboard book and promote it widely including on ‘Good Morning Australia’ and ‘The Early Bird Show’. The book and its sequel go on to sell tens of thousands of copies and encourage the development of public skate parks all over Australia.

Snow

Helping to establish snowboarding in Australia, Hardcore distribute both Burton and Sims snowboard products, along with supporting moves to ‘legalise’ the activity on Victorian snow fields.

Snakes on Tour

The Variflex Tour, featuring Allen Losi, the first American Pro Skater brought to Australia in over a decade, takes in the Big M Ramp Trash at the Royal Melbourne Show and demos at Newcastle and Martin Place, Sydney. Footage from the tour is used to create the first Hardcore skate video Snakes on Tour which premieres in a Melbourne cinema at the end of the year.

1987

Going Stateside

The Hills begin travelling to the USA including connecting with Lance Mountain and other Pro skaters in Los Angeles.

Easter tours

Beginning an Australian skateboarding tradition, the 100% Mambo Hardcore Easter Pro Tour travels to Torquay, Melbourne, Brisbane and Sydney, with Tony Hawk, Christian Hosoi and other leading US pros.

The Snake Pit

Supported by Hardcore, Gregor Rankine opens one of Australia’s first dedicated skate stores, Snake Pit, on Brunswick Street, Fitzroy, to be followed later by a second store in Chapel Street, Prahran.

Ramp Riot

The first Hardcore ‘Ramp Riot’ is held at Torquay, including the Inaugural Australian Skateboarding Titles won by Hardcore sponsored skater, Lee Ralph and is featured on a widely seen 60 Minutes television segment.

1988

Streetwear, Yarra Street

Hardcore renovates an old glue factory and moves to new premises on Yarra Street, Abbotsford as the distribution of Vision Streetwear turns into the first formal licensing agreements for apparel and accessories. In the next year, Hardcore sets up Die Hard distribution for clothing and footwear licenses.

Skate-tainment

Hardcore produces the Five40 Skateboarding magazine to showcase the Australian skate scene. Skate events include the Resurrection Easter tour featuring a Sydney Opera House demo, Prahran Snake Pit events and the second Ramp Riot at Torquay later in the year.

World Industries

The World Industries skateboard company and distribution business is founded in the US by Steve Rocco and Rodney Mullen.

1989

Stüssy

The Hills invest with the Australasian Stüssy licensee, Jim Fisher, and work to rapidly expand the business.

Super skate tours

Along with snowboard events at Mt Buller, the Easter tours continue, and the largest event of the era, Ramp Riot III takes place at Melbourne’s historic Festival Hall with top American Pros Mark Gonzales, Jason Lee and others, along with emerging Australian Pros.

Blind

Mark Gonzales forms a new skate brand in the US under the World Industries umbrella.

1990

Street skating

Skateboarding styles evolve from Vert to Street as Hardcore produces Street Noise magazine and supports the Easter tour, carpark demos and Ramp Riot IV at Prahran. Reflecting these changes, the company also begins the distribution of new brands in the 1990s such as World Industries, Blind, Girl and Chocolate.

1991

Mooks

The company’s first proprietary brand, Mooks, is established with graphic artist, Richard Allan working with Peter and Stephen.

Mossimo

Stephen and Peter meet Mossimo Giannulli to secure the Australian licence for the new Californian Mossimo brand.

Over the ditch

Hardcore grows beyond Australian shores and opens an office and warehouse in Auckland, New Zealand.

1992

Sista

In conjunction with Stüssy, Die Hard creates a new proprietary brand, Sista, to provide a Stüssy inspired womens range. More licenses are taken on including the US Split label.

Remaining Hardcore

Despite a back drop of low skate industry activity, Hardcore promotes the World Industries skate tour though Australia and puts on the 6th Ramp Riot skate event in Prahran.

1993

Growing categories

The first Mooks womens range is launched. Mossimo womenswear developed under the Australian label prior to Mossimo Inc in the US along with Mossimo swimwear.

1994

The birth of Globe

Arising from an urge to control their own fate and offer a superior skate footwear, Hardcore starts another new proprietary brand as early designs and sourcing begin on Globe shoes.

Retail fashion

Designed by Marc Newson, the first Mooks concept store opens on Chapel Street, Prahran.

1995

An international base, Flockhart St

Hardcore and Die Hard continue to grow and move on to larger premises in Flockhart Street, Abbotsford as the first forays are made into the American market with Globe shoes and Mooks is launched into UK market.

Don’t get them wet

Skaters Al Boglio, Andrew Currie and Jason Ellis become the first Australian riders on Globe shoes.

1996

Home of the Brave, Oregon Court

Matt Hill and Gary Valentine establish Globe’s North American Division, setting up an office and warehouse in Oregon Court, Torrance while Grind Distribution in France begins the distribution of Globe shoes in Europe.

Domestic expansion

Hardcore’s first Queensland office opens, as the FreshJive label is licensed for Australasia and the company holds its first large skate-music party at Flockhart Street.

1997

Chet & Rodney

Chet Thomas and Rodney Mullen join the Globe skate team as the first international riders and design & development begins at Globe’s North American Division.

Darkstar

Darkstar skate brand launched in the US by Chet Thomas.

Surf's Up

Champion Australian surfer, Mark ‘Occy’ Occhilupo is sponsored by Globe along with two young American twins, CJ & Damien Hobgood as Globe builds up its surf team.

Grunt

Ecko Unltd is licensed for Australasia as the second annual skate/rock party ‘Grunt’ is held at Flockhart Street, with Tony Hawk skating the Hardcore car park ramp.

Mooks International

Following solid success in the Australian and UK markets, Mooks is launched into the US and Japan.

Cliché

The French skate brand, Cliché founded by Jeremie Daclin

1998

M-One-11

Die Hard successfully launches another new proprietary streetwear brand, M-One-11.

900 Degrees

Rebadged as 900 Degrees and now established as the ‘money can’t buy’ experience, the third annual industry party is held at Flockhart Street.

Canvas

Filmed in and around Hardcore’s Australian Easter skate tour with Rodney Mullen and others, Canvas: The skateboard documentary, premieres in San Diego and is successfully released around the world on video.

1999

Skate like a girl

Independent, Four Star, World Industries and Paul Frank brands are licenced by Die Hard in Australia as 900 Degrees ‘The Heist’ takes place again at Flockhart Street and one of the earliest women’s skate events, the Hardcore Girls Street Skate Jam is held in the Sailyards skate park, Melbourne.

Big in Germany

Globe Shoes sponsors the skateboarding World Cup event in Dortmund, Germany and continues to do so into the mid 2000s.

We Love LA! Crenshaw Boulevard

Globe’s American office moves to larger premises on Crenshaw Boulevard, Torrance.

Next Wave

Globe continues to develop its surf team as champion surfers Layne Beachley and Taj Burrow join Globe Shoes.

2000

Globe International

The business divisions of Hardcore, Die Hard and Globe US are combined to create Globe International as the company prepares to go public on the Australian Stock Exchange.

Gallaz

Globe launches a new women’s action sports footwear brand, Gallaz, with a range including a Layne Beachley Pro Model Shoe and supporting the Gallaz Girls Street Jam 2 held in Melbourne.

Convention

The fifth 900 Degrees party is held at Flockhart Street and combined with the Globe Shoes convention, the first major international sales meeting of company staff and sales reps from around the world.

Enter the Panda

The Enjoi skate brand is launched in the US by Marc Johnson and Rodney Mullen.

2001

Globe floats

Against a back ground of the biggest 900 Degrees party to date and widespread media interest, Globe successfully lists on the Australian Stock Exchange.

To each his own

Globe premieres its first skate video Opinion: To each his own, at a world premiere in Los Angeles.

TicTac

Globe supports the making of the documentary, TicTac 2 Heelflip: Australia’s Skateboarding History, which goes on to premiere free to air on Australian television and achieve success at film festivals and on home entertainment internationally.

Global HQ, Lorimer Street

Following the successful public float, Globe International moves to new purpose built headquarters and warehousing at Lorimer Street, Port Melbourne.

2002

The Globe World Cup

The inaugural Globe World Cup Skateboarding is held at Melbourne’s famous Rod Laver Arena, home of the Australian Tennis Open. The festival of skate and youth culture includes Tony Hawk’s first 900 degrees in the Southern Hemisphere along with a who’s who of skateboarding, the Gallaz All Girls Street Jam and a 900 Degrees party.

Dwindle, Sth Aviation Blvd

Globe International hits its promised financial numbers as it undertakes the acquisition of Kubic Marketing, Dwindle Distribution and merges its American office into the Dwindle offices at South Aviation Boulevard, El Segundo in Los Angeles.

Tensor

Rodney Mullen registers his first patent for Tensor Trucks.

2003

Globe World Cup II

Globe International’s core businesses continue as the second Globe World Cup Skateboarding takes place in Melbourne.

Almost

Under Dwindle Distribution, Almost a Skateboarding Company is launched by Rodney Mullen.

2004

O Brother, the CEO

Matt Hill is appointed as the new CEO of Globe International and begins to reorganise the corporate and strategic structure including the expansion of Globe’s European division.

Premieres and tours

On top of the third Globe World Cup Skateboarding event, Globe International celebrates with significant worldwide premiere tours, the release of the first video for both the Almost skate team (Round Three) and the Globe surf team (Somewhere Anywhere Everywhere).

2005

Smells like Rod Laver

The Globe World Cup Skateboarding juggernaut continues, including the premiere of Blind’s first major video in a decade, What if? before the massed crowds at Rod Laver arena.

Apples

Thrasher’s 2003 Skater of the Year, Mark Appleyard signs on to the Globe skate team.

The Perfect Storm

Globe successfully holds its first major surf event, the Globe WCT Fiji, during once in a lifetime conditions and voted by the surfers themselves as the best event of that year’s tour.

2006

Restructuring

Global Assault!!! the final Rod Laver event of the decade is held as Globe International completes a strategic review of the company and reports a significant turnaround in the business.

Once upon a time in Fiji

The second Globe WCT Fiji runs to clock work as Globe’s Damien Hobgood wins the title in a fairy tale finish.

The Machine is not evil

On the back of Fiji-event increased surf profile, Globe premieres its second major surf video, Secret Machine, complete with a conspiratorial marketing campaign.

United By Fate

Chris Haslam and David Gonzalez join Globe and begin working on an industry first concept with the rest of the skate team, United by Fate, an episodic series of skate videos that premiere free online.

2007

The Empire splits up, Barkly Street

Globe International sells its streetwear division to Pacific Brands and moves to Barkly Street, St Kilda, to focus on its proprietary Globe brand and Hardcore. In America, the World Industries brand is sold to concentrate Dwindle Distribution’s efforts on its remaining core labels.

Money for Blood

Globe runs a three day skate festival in Queensland including the Tizzy at Pizzy and Double Stack Cash Attack on the Gold Coast.

Dion

Globe signs Dion Agius as a ‘free surfer’ focussed more on a surf-based lifestyle rather than competitions and launches the early blog-style .tv/dion web site.

2008

Slaughter at the Opera

Amongst the background of the Global Financial Crisis, credit crunches and bank collapses, Globe puts on the Slaughter at the Opera skate event in front of the iconic Sydney Opera House.

Back to Fiji

After a year’s break, the Globe Pro Fiji returns and again showcases some of the world’s best surfing.

2009

Parlez-vous Cliché

Leading European skate brand, Cliché Skateboarding is acquired by Dwindle Distribution and begins to expand its North American presence.

2010

Return, Fennell Street

Globe moves it's Australian headquarters to Fennell Street, Port Melbourne, along with establishing a new apparel division, 4Front to license the Obey streetwear brand and others.

Globe Hardgoods

Globe launches its own line of skate hardgoods (skateboards, cruisers and longboards) designed in Los Angeles and Melbourne and manufactured at its DSM factory in China.

2011

Year Zero

Globe premieres its apocalyptic surf film, Year Zero to widespread acclaim, including winning the Surfer Poll’s Film of the Year award.

2012

FXD Workwear

FXD, Function By Design, a new proprietary workwear brand is launched in Australia.

Dusters of California

The new Dusters California skate hardgoods brand is launched into the US market and further afield shortly after.

Electric Blue Heaven

Globe’s Electric Blue Heaven introduces the world to high level surfing in a desert bound wave pool and takes out the Surfer’s Poll Short Film of the Year.

Louie

Louie Barletta joins the Globe skate team.

2013

Globe Apparel

After developing and extending Globe’s apparel offerings, the new Los Angered shoe and capsule collection is launched at American Rag in Los Angeles.

The Cabin

A new Globe concept store in Acland Street, St Kilda opens, joining the Burleigh Heads store (2012) and followed by Bondi in (2014) and Canggu in Bali (2016).

Stüssy’s back

The Australasian Stüssy licence returns to Globe International, based within the 4Front division.

2014

Strange Rumblings

Globe’s surf film Strange Rumblings in Shangri-LA premieres across several international cities and takes out the Surfer Poll Movie of the Year.

Oververt

Enjoi’s Oververt premieres at the Montalban theatre in Los Angeles.

2015

Bowl Riot

Globe is instrumental in backing the first competition at the St Kilda skate park, the Bowl Riot, U16 Australian Skateboard titles.

Gypsy Life

Cliché’s Gypsy Life video premieres in San Francisco.

Unemployable

Celebrating its 30th Anniversary, Globe International launches a coffee table history book, Unemployable: 30 Years of Hardcore, Skate and Street with events at the State Library of Victoria in Melbourne and the Roosevelt Hotel in Hollywood, Los Angeles. Published world-wide by Thames & Hudson, the book is also nominated for an Australian Book Designers Award.

2016

Zero anniversary

Dwindle Distribution’s most recent brand, Zero Skateboards, still run by its founder Jamie Thomas, celebrates 20 years with an art show in Long Beach in Los Angeles.

2017

Salty Crew

Founded in 2014, San Diego surf, fish, dive, sail brand, Salty Crew, joined Globe International to continue its rapid expansion.